Whitewater Rafting in Manuel Antonio, Costa Rica! A Splash of Adrenaline!

I like to periodically share with my readers some of my favorite tour companies in the Quepos & Manuel Antonio, Costa Rica areas. Therefore, as we get ready to enter our “green” season (green=more rain), this means some of the best white water rafting is just ahead on the horizon. I can’t think of a better company to share with you then the great people at Amigos del Rio (“Friends of the River”)!

Offering world class Whitewater Rafting only a short distance from the new Quepos Marina and famous Manuel Antonio Park, Amigos del Rio features challenging whitewater rafting on both the Savegre River (“Wild River”) and the Naranjo River (“Orange River”), with incredible views of rainforests, waterfalls, flora and fauna. Not limited to just rafting, Amigos del Rio guides visitors along the Manuel Antonio coastline for Ocean Kayaking, or choose the unique opportunity to explore the Damas Island Estuary Mangroves as you glide along in your Mangrove Kayak.

Safe, Unique, Reliable and Intense Water Adventures are what Amigos del Rio lives for!

Savegre River Rafting

Beyond the incredible Class II, III & IV rapids, be astounded by the awe-inspiring canyons, waterfalls, and primary rainforests that are an integral part of the beauty of Costa Rica. The Savegre River is truly a magnificent stretch of whitewater, winding through a sparsely inhabited mountain crested valley and offering some of the most exciting rapids and beautiful tropical scenery around. The full day Savegre River Rafting Excursion includes a hike to one of these majestic waterfalls, leaving time for guests to go swimming in the natural waterfall ponds.



Naranjo River Rafting

The Naranjo River drops steeply from the coastal mountain range above Quepos through a beautiful jungle gorge, and takes you on a wild ride all the way to sea level. Passing local farmlands and palm plantations, the river banks team with green jungle and meet the steep canyon walls at sharp 90 degree angles. Even for the advanced rafter, this Class II, III & IV river is an exciting and refreshing rush of adrenaline. For those beginner rafters, our well trained river guides will explain, teach, direct and inspire even the most timid of rafters will want to meet the Whitewater River challenge!














Ocean Kayak Manuel Antonio

Designed for beginner or advanced kayakers, you start with paddling along coastline of Quepos and the offshore islands by ManuelAntonio National Park. Experience the excitement of paddling a kayak in the open ocean, while observing Costa Rica's marine and coastal wonders, such as the nesting grounds of endangered sea birds like the Brown Boobie, as well as sea turtles, fish, dolphins, whales and other seasonal marine life. Sea kayaking is considerably easier than river kayaking, and most trips can be done by guests that have little or no experience, so don’t miss your chance to try this exciting sport!














Mangrove Kayak DamasIsland

This tour will show you nature's unparalleled wonders as you explore an entirely different eco-system just 10 minutes from Manuel Antonio and Quepos. Kayaking (or boating) through the mangrove canals is like a meandering ride through times gone by. Let the current carry your kayak as you observe the unique flora, fauna and wildlife found only in this biologically diverse heaven! Beginners will delight in the ease of paddling through protected inland waterways, while your guide points out and explains this unique jungle environment.













Transportation

The exclusive fleet of transportation for Amigos del Rio includes brand new Microbuses and 4x4 vehicles rarely found in Costa Rica such as the HUMMER and the UNIMOG.










Equipment

Adventure tours should only offer the best in safety and equipment, so for that reason, Amigos del Rio chooses to use high performance AIRE rafts, specially design for our favorite rivers.











Meals

Complete relaxing “Tico” style meals are provided on the tours, with refreshments and local fruits. There’s no hurry on these tours, time is on your side.










Safety First

The Amigos del Rio gear is all U.S. Coast Guard approved and operated by professionally certified guides that have past extensive safety guidelines. Amigos del Rio is a fully insured and bonded company.










Team Amigos del Rio

Their team of expert guides is all formed by locals who have grown up rafting these rivers, and know their business better than anyone!










The Amigos del Rio Promise

From the owner to the reservations personnel, they guarantee the level of safety and fun you are seeking, all supervised by the Amigos del Rio professional team of Whitewater Rafters. They love what they do and it shows!

So if you find yourself traveling to the Manuel Antonio and Quepos area of Costa Rica, and you are looking for the adrenaline rush of a lifetime, while enjoying the wonders and scenery of Costa Rica, don’t wait……sign up with Amigos del Rio, and you too will discover the fun and adventure of Whitewater Rafting!!



AUTHOR:

Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

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Dos Pinos….Setting the Dairy Standard in Costa Rica!

Spend only hours in Costa Rica and you are still likely to come across the ubiquitous brand of Dos Pinos. Easily the most popular and profitable Dairy Operation in Costa Rica (and much of Central America), their milk, ice cream, yogurts, cheeses and other varied list of dairy (and other) products can be found in every Costa Rica Hotel, business, restaurant and private household in the county, crossing over all social classes.

Corporate Mission:
“To manufacture and market, ethically and professionally, products with high nutritional value for our current and potential consumers, maintaining the highest quality and level of service provided by employees committed to our values and the use of the best technology available.”

Corporate Information:
A market leader in the production of foods, consisting mainly of dairy products, Dos Pinos is committed to their consumers, clients, suppliers, producers, and employees to maintain the high standard they have set for themselves since the 1940’s. Some handy stats about the company:
• Number-one company in National sales
• Process 85% of commercial milk in Costa Rica
• Main provider of raw material for both dairy and beef cattle
• Enterprise voted as one of the Best Work Environments
• Named Costa Rica’s Top Business of the 20th century
• Awarded the nation’s Best Exporter (2004)
• One of the most outstanding dairy production businesses in Latin America, according to Nutrition Magazine, which named Dos Pinos “Central America’s Little Giant”.

Background:
The new spacious Dos Pinos facility in El Coyol de Alajuela, spreads across 21 hectares of land and is the successful culmination of an initiative started in 1947. At that time, a group of 25 milk producers decided to form the Dairy Producers Dos Pinos Cooperative, R. L., in order to avoid pricing abuses in the supply of raw materials for milk production and with the goal in supporting smaller dairy farmers. Consisting of some 1,300 affiliate producers throughout the country, Dos Pinos now employs more than 2,600 people, processing 85% of the commercial milk in the country. Equal to using around 220 million kilos a year, with more than 300 different dairy products available, specialists in the history of Costa Rican & International dairies recognize that the success of the original dairy producers initiative, was only possible thanks to the positive environment, both political and natural, of the country of Costa Rica.

As the years have passed, Dos Pinos has transcended the borders of Costa Rica, and it currently markets it’s products in Nicaragua, Honduras, San Andrés, the Dominican Republic, El Salvador, Mexico, Guatemala, Panama and the United States. After great effort, and by paying attention to the tastes and the cultures of possible consumers, Dos Pinos has successfully begun to dominate most of these expanding markets. In order to achieve this, the consistency of the Dos Pinos Cooperative's production has continually fulfilled the expectations of the expanded cross border market, guaranteeing their sucess. This once again has enabled Dos Pinos to be recognized in 2002 as a leader with the “Excellence in Exportation” (Mérito Exportador) award.

History:
Looking back on the history of Dos Pinos, in the first four years of operation, the new Cooperative produced only food for the country's livestock, a role it still plays today. `With 200 affiliates at this point, the Cooperative decided to acquire a lot in Barrio Luján, to buy machinery, and to build its own building, with the goal of eventually installing a processing plant for their dairy products. The mark of distinction was the name Dos Pinos (Two Pines), which was created for it’s growing number of products such as cheese and butter, which were being found more and more on the tables of Costa Ricans. Although the animal feed factory was inaugurated one year after its establishment, it was in 1952 when the first milk and butter processed and pasteurized in the company plant were sold. In 1953 the gears of the first ice cream plant started to turn. The Cooperative saw substantial growth from this point on, to include the implementation of the first processing plant for powdered milk, donated by the UNICEF, in 1955; the production of chocolate milk in 1958; and the establishment of the cheese plant in 1959.

In the 60s, four important stand out products emerged. The ever popular Pinito fortified milk, egg nog (known as Rompope), and the famous ice cream pops, Cremoletas and Chocoletas. The previous year was also a productive one, as the first yogurt was put on sale, milk was packed in cardboard cartons, and ripe cheese was put on the market. The year 1967 saw the construction of what would undoubtedly become an important stimulus to the rural economy: the Milk Receiving Center in San Carlos, while at the same time, the first refrigerated trucks begain selling Dos Pinos products outside the greater San Jose area to mark the beginning of a vast distribution channel for it’s ever widening selections of products across the Caribbean and Central American continent.

From the 1970s on, the development of the Dos Pinos Cooperative had become unstoppable. The company, now thriving on a growing profit margin, started the production of sour cream, buttermilk, dulce de leche (a type of caramel), Certomy, a cereal with powdered milk, and the ice creams Krunchy Krisp and Queque Helado (Ice Cream Cake). They then expanded slightly out of the dairy product area with the arrival of orange juice (to be followed by many other juices), enabling the expansion of additional milk-receiving centers in Tilarán, Zarcero, and the official inauguration of the San Carlos Powdered Milk Plant. This continued on through the 80’s & 90’s and continues to this day, with the ongoing modernization of all aspects of the Dos Pinos operation and the continual addition of a new and ever expanding list of products.

Environmental Management:
Dos Pinos being aware of it’s corporate footprint and the importance of preserving and taking care of the environment, has implemented a variety of programs and projects that reinforce their commitment to the environment. They are continually working on the reduction of emissions, and the use of high technology for their wastewater treatment, both serving as a part of a system of cleaner production, which has shown impressive results. Utilizing a System of Environmental Administration which allows Dos Pinos to monitor, minimize and control the impacts of its daily activities, while fulfilling national and international regulations, the company prides itself on creating a healthy and safe work environment for all employees. With their eyes on the future of the company, Dos Pinos has been working to obtain the coveted ISO 14001 certification for all of it’s production plants, reaffirming it’s Corporate environmental and quality commitment.

So……whether you live here in Paradise, are on vacation in Costa Rica, or have traveled to Central America previously and seen or tasted one of the many Dos Pinos products,
this company is one of the few in Costa Rica that year after year gains more market share and garners more awards for their consistent commitment to quality and high customer service standards. It is their ongoing commitment to quality assurance that gave rise to Dos Pinos choosing the company slogan “Always something better”, as a symbol of their ongoing efforts to improve, while encouraging each individual worker to bring these words to life each and every day.

Now? After all that, I’m hungry and you probably are too, so head to the local “Pulperia” (corner market) and buy some of that Dos Pinos ice cream now! So yummy and easily found literally ANYWHERE in Costa Rica!!

AUTHOR:
Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Source:
www.dospinos.com

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Tico Tarzan! Can we ever get enough of this Costa Rica Adventure?

BROUGHT BACK BY POPULAR DEMAND!! At least once a month someone asks me about "Chito", better known as "Tico Tarzan", so I thought I would repeat this post!

Imagine upon moving to a foreign country one of the first persons you meet is fondly known by all as ¨Tico Tarzan¨! Officially named Gilberto Shedden, this 50 year old Costa Rica native fisherman, better known to his friends as "Chito", has gained this nickname by training and playing with his good friend “Pocho”. I know you’re thinking it’s a cute little monkey or chimp, thus the title ¨Tarzan¨, but you would be VERY mistaken. Pocho is Chito´s fully grown, pet American Crocodile! Rolling the large reptile on its back, pushing his head of razor sharp teeth under and above the water, as well as tenderly kissing Pocho right on the nose, this is no average Tarzan by any means! Even for Chito, who grew up in the jungles of Costa Rica, their games are much more than a planned tourist trap spectacle, it is a clear demonstration of an unusual friendship established over time between a normally dangerous crocodile and an anything but normal human who saw one of God’s creatures in need.

The unusual friendship with Pocho began more than 17 years ago when Chito found the then two meter American Crocodile adrift in the Parismina River. Located deep in the many miles of winding and remote natural and artificial canals of Tortuguero on the Caribbean coast of Costa Rica, the hapless crocodile had received a bullet in the head and was in bad shape and unlikely to live. Chito, a character that truly defies description, who is well known for the soft spot in his heart for any and all animals, took the injured crocodile into his humble home and nursed him back to health over the next several months. Feeding him small pieces of chicken and gently stroking him and doctoring his wounds, Pocho was amazingly receptive to the attention and over the next several months a special bond was created between the two.

I’ll never forget the first time we went to Chito´s house to have a few ¨cervezas¨ and Chito wanted to introduce us to his new friend. With Chito, you never knew what to expect, but nonetheless, I was a bit taken aback when he opened a door and there was Pocho! As a ¨newbie¨ to Costa Rica and this small Caribbean Village on the Atlantic side of Costa Rica, I kept thinking to myself, ¨Can this be normal?¨ Happily, it is not, but as one gets to know the eccentric Chito, it just really did not seem that odd either, as he always had a menagerie of wild animals that he was in the process of nursing back from the dead, with the hope of returning them to the wild!

Living in such a remote location, and being of humble means, a veterinarian was not in the cards for Chito or Pocho, so the entire care and recuperation of the crocodile fell on Chito himself. When it was thought Pocho had recovered sufficiently to survive on his own once again, Chito left his beloved Crocodile pet in a small nearby pond to carry out the many years he would hopefully have left in his life. But even to Chito´s surprise, the reptile chose to leave the water, following Chito back to his house and instead choosing to live in the canal in front of Chito´s property. Realizing that Pocho and he had apparently cemented a unique new friendship, daily visits and swimming sessions became part of their incredible bonding process and a source of much entertainment for the locals. Much to the dismay of family and friends, Chito continued to swim and play with the rapidly growing crocodile, teaching him a series of commands, including death rolls, tail slaps, back floats, belly rubs, swims and skims and even closing his eyes on cue!

As word spread of the crazy antics of Chito and Pocho, the entrepreneurial light bulb went off in Chito´s head. People began to naturally seek these two characters in the remote village of Barra de Parismina to see for themselves this incredible phenomenon, but this proved difficult due
to the remote location of this small village. Now relocated to a small lake on Chito´s other farm on the outskirts of the town of Siquirres, this unlikely duo attracts multitudes of people, both National and International travelers weekly to experience for themselves the ¨Tico Tarzan Show¨. Dressed only in well worn shorts and his customary sweat band in place on his forehead, Chito enters the water with absolutely no safety equipment or even ambulance drivers on call, where he leads Pocho, and at times Pocho leads Chito, through a series of acrobatic stunts and amazing tricks, including the lifting and slapping of his enormous tail with great force on the water, as visitors look on at the gigantic reptile in amazement from the safety of the railing of the ¨typical¨ style lakeside restaurant or ¨soda¨.

It is estimated that Pocho is around 50 years old, weighs approximately 990 pounds and measures in the area of 4.5 meters. The American Crocodile is a species of crocodilian found primarily in Central America. It is the most widespread of the four species of crocodiles found on the entire American Continent. Populations occur from the Atlantic and Pacific coasts of southern Mexico to South America and stretching as far as Peru and even Venezuela. There is a remnant population of about 2000 in Florida, United States. The habitat of the American crocodile consists largely of coastal areas, though they are quite common in canals and other inlets, so caution should be exercised when in these areas. The American crocodile is larger than some other crocodile species, with some males reaching lengths of 6.1 metres (20 ft) in Central and South America. Full grown adult males of this species have no natural predators and are capable of preying on virtually any animal unfortunate enough to be at the waters edge. It is estimated they can live up to 70 years in captivity, so Chito and Pocho may continue to entertain us for many years to come, barring any accidents that is!



Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

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Christmas Season Shopping in Costa Rica? Try the Golfito Duty Free Zone!

Don’t let me be the bearer of bad news, but once again, Christmas is just around the corner. For those of you that have been lucky enough to survive another year of this recession, it’s time to start thinking about Christmas shopping. If you are considering some big ticket items, the duty free zone of Golfito might be just the place for you!

A Little History:
Once a bustling banana port, from 1938 to 1985, Golfito served as the headquarters of United Fruit’s banana operations in the southernmost part of Costa Rica. Creating an economy that had previously not existed, unfortunately the mid-1980s brought declining markets, higher export taxes, worker unrest and banana diseases forcing United Fruit’s departure from the area. Though some of the plantations successfully converted to the production of African Palm Oil, this move was not enough to sustain the job loss and economic blow caused when the company departed. Attracted by the World Class fishing within the Golfo Dulce region, Sport Fishermen have helped stimulate the development of new Costa Rica Hotels & Lodges, creating a flourishing tourist industry in the area. Nonetheless, the Golfo Dulce region and more specifically, the town of Golfito, have continued to struggle for survival, even after close to 20 years of economic stimulus in the form of a Duty Free Shopping Zone.

Government Incentives:
In the 1990’s, in an attempt to boost the region’s economy, the Costa Rica government approved a duty-free facility (déposito libre) in the northern part of the Golfo Dulce zone. Just the mention of the town of Golfito, brings the image of thousands of Ticos on any given day bustling around the rows of this fairly run down mega shopping complex, giving life to an otherwise dying town while shoppers hustle and hustlers shop. Keep in mind….the duty-free shopping is for Costa Rican Nationals and legal residents only, with the most popular purchases being the bigger ticket items. Unfortunately, as you will see below, this is not like a Sunday visit to the local mall, many restrictions apply which can complicate the shopping process, so be sure to read the details.

Rules and Regulations:
The Duty Free Zone was created to help stimulate visits to the region by giving Costa Rican residents a tax free zone to shop for their purchases. To get the most out of these visitors, specific rules were established in order to legally make these tax free purchases. First, exemption from sales taxes is only valid twice a year, with a total purchase amount that cannot exceed $1000 per buyer, per trip. Second, you must stay overnight in Golfito before taking advantage of the tax-free shopping, a requirement enacted to support the area’s family owned “cabinas” and boutique hotels. Third, as a guarantee of your overnight stay, a shopping authorization card (TAC) must be requested at the Customs Offices the day prior to shopping. Hours are Tuesday-Saturday from 8am-8pm, Mondays from 1pm-8pm and shoppers are required to present their valid Costa Rican “cedula” (identification card) when applying.

Hours and Shopping Limits:
When you begin your shopping at Golfito, its recommended to get an early start. Stores open from 8am-4:30pm Tuesday-Saturday and 7am- 2pm on Sundays. Stores are closed on Mondays. When checking out, you will be required to show the store personnel your shopping authorization card, so keep that handy. Remember, one card gives you the right to make a purchase for up to $1,000, though you can combine two cards (no more) for a total of $2,000. The other card can only belong to first-degree relatives such as parents, children, siblings or spouses. Naturally, there are “gavilones” or “tipos” that hang around the area that can arrange that you have sufficient “TAC” cards from “family” to make as many purchases as you need while in the area. Of course, I don’t condone or recommend these services, though they are amazingly efficient and quite convenient:-).

Why go Duty Free?
Though Golfito is no short drive, and the entire process is not exactly convenient, keep in mind that products are not subject to most import taxes, nor the normal 13% Costa Rica sales tax, as well as most products are highly discounted, so thrifty shoppers from around the country can save up to 50% on certain items throughout the year. For those looking for smaller ticket items such as perfumes, cosmetics, liquor, cigarettes, small appliances, tires, computer items, and an assortment of household goods, you might want to save going thru some of these inconvenient restrictions and drive a little further South to the Costa Rica-Panama border. At the border crossing, shoppers can purchase duty-free goods on a mystery strip of shops located between the two borders in the town of Paso Canoas. (You enter one door on the Costa Rica side, and exit the other side of the store on the Panamanian side!) No restrictions apply in this area, and both duty free zones can provide affordable delivery of your purchases throughout the country, but be sure to negotiate the price first!

So if you are planning a shopping jaunt to the port town of Golfito, consider making a short relaxing getaway out of the trip. (You’ll need it after the Golfito zoo.) With the new Costanera Sur highway, the drive is only around three hours from Manuel Antonio/Quepos Area Hotels, and the entire area offers small marinas, yachting and boating services, excellent sport fishing,
as well as easy access to some of Costa Rica’s most beautiful National Parks and protected areas. Although much of the tourism in the Golfito area focuses on the sport fishing industry, other water sports and beach activities are also popular pastimes, with incredible surfing beaches to the south of Golfito such as Playa Pavones; best known as home to one of Zancudo, Pilon and the famous the longest left hand breaking waves in the world. The friendly people of the area, and the fabulous natural wonders that abound make Golfito and the Golfo Dulce more than just a shopping excursion, the area is truly a
beautiful and relaxing place to stop and see more of fabulous Costa Rica! Happy Shopping!

Author:
Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
http://costarica.com
http://www.golfito-costarica.com/golfito/
http://en.wikipedia.org/wiki/Golfito
http://depositodegolfito.com/dlcg/

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World Tourism Day: “Tourism & Biodiversity” the Costa Rica Way!

“ Safeguarding biodiversity is an urgent challenge that concerns us all – the international community, governments, companies and travellers – but it is not too late to act. ”
— Taleb Rifai, UNWTO Secretary-General

About World Tourism Day
World Tourism Day (WTD) is celebrated each year on September 27th. This annual event has been held since 1980, with its primary purpose to increase awareness of the social, cultural, political and economical values of tourism. This worldwide event directly addresses the more pressing global challenges, with an emphasis on the contributions the tourism industry makes in meeting these goals.

Theme for World Tourism Day 2010
Costa Rica had the honor of hosting World Tourism Day in 2002, with its theme of: Ecotourism, the key to sustainable development
The theme for 2010 will celebrate “Tourism and Biodiversity”. The official celebration will be held in Guangzhou, Guandong Province, China, with many other special events taking place around the World.

Coinciding with the United Nations “International Year of Biodiversity”, this year’s World Tourism Day is meant to raise awareness of the vital relationship that exists between tourism development, biodiversity conservation and poverty reduction. The hope is to draw more attention to two of the most pressing global challenges: the sustainable use of the world’s limited resources and the eradication of extreme poverty.

Both of these are prominent issues in Costa Rica, which has been in a continued battle to lower it’s 16.9% poverty rate (latest data from 2006), as well as continuing to struggle with regulating sustainable development and eco-friendly tourism goals.

Biodiversity – Tourism’s Natural Asset
A direct link can be found between tourism and biodiverse areas of unique natural beauty that attract large numbers of visitors. Biodiversity is one of tourism’s greatest assets and the most fundamental reason to commit to long-term sustainable growth. According to the United Nations Environment Programme (UNEP), uncontrolled development, climate change, pollution and other reckless human activities are causing biodiversity loss at an “unsustainable” rate; one far beyond the rate of natural extinction. The importance of protecting the world’s biodiversity is more obvious when we realize that our ecosystems work to sustain us, providing food, energy & health, as well as 40 percent of the global economy. Unfortunately, the ever increasing pressure on these fragile areas create complex challenges which the tourism sector must seriously address.

The question is therefore, how can tourism contribute positively to biodiversity conservation and improving the quality of life for local populations, while minimizing negative environmental and social impact?

Sustainable Tourism – Local, National, Global
By working to establish a suitable balance between environmental, economic and socio-cultural aspects of tourism development, sustainability is key to maximizing tourism’s positive contribution to biodiversity at the local, national and global level.

Locally
A key source of economic income & employment for local communities, sustainable tourism is a strong incentive to protect biodiversity. Maintaining a healthy balance with the environment, means the ability to properly handle more tourists, in turn, generating more funds for conservation and the economic health of surrounding communities. Many areas of natural beauty and diversity are preserved thanks to the funds generated from the tourism industry, so this should be embraced and carefully expanded upon.

Punta Islita, a Costa Rica model in Local Sustainable Tourism:

Nationally
National and regional development strategies that recognize the contribution of tourism, are instrumental in protecting and maintaining these important ecologically endangered areas. The increase in environmentally-aware travel or “green travel”, has served to improve the competitiveness and marketing opportunities of national tourism destinations. This added incentive to promote eco-friendly tourism, has in turn increased investment in infrastructure (not completely happening in Costa Rica!), clean technologies, renewable energy, water management, as well as a host of other added benefits sustainable tourism can create.

Example of National Sustainability Conscience:

Globally
Finally, with millions of people travelling the globe each year, tourism is an ideal vehicle to further spread environmental awareness. The emergence of new consumption patterns is already evident in the world of tourism, with the emergence of marketing terms such as ‘responsible tourism’, ‘ecotourism’ ‘green travel’ and other marketing strategies that encourage and embrace sustainability. It has already been proven that sustainable tourism can encourage a worldwide change in travel consumption patterns.

Global Initiatives for Sustainability:

Other Important Information:

Text of the Convention on Biological Diversity:

More Information on the Sustainable Development of Tourism:

More Information on the International Year of Biodiversity:

Tourism Fighting Poverty
Lastly, one has to wonder, “How does tourism fight poverty?” The Convention of Biological Diversity noted how the world’s poor, particularly in rural areas, depend on biological resources for as much as 90% of their needs. Given this dependence on biodiversity for food, fuel, medicine, shelter and transportation, strategies that prioritize biodiversity are crucial for development and poverty alleviation. That is a primary reason the United Nations has chosen to focus on these important issues in its goal to alleviate extreme poverty through economically sound methods such as sustainable tourism.

Next Years Event
Official celebrations for 2011 World Tourism Day will be celebrated September 27th in Yemen in compliance with the UNWTO policy of rotating hemispheres each year.

You are Cordially Invited:
Hotel Makanda by the Sea invites all interested parties to take part this September 27th in the special celebrations taking place in their respective country, or better yet, why not choose the perfect model destination for this important event, Manuel Antonio, Costa Rica! Special Offers are available throughout the country in celebration of World Tourism Day 2010!

Author:
Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
http://www.unwto.org/worldtourismday/index.php
http://www.unwto.org/worldtourismday/about/pdf/wtd_2002.pdf
http://terranostra.codigosur.net/leer.php/6715669
http://www.sustainabletourismcriteria.org/

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Costa Rica better start prepping for Friday the 13th……2029 that is!

If scientists and astronomers have it calculated correctly, Friday the 13th, 2029 or possibly Easter Sunday, Friday the 13th in 2036, could be a very unlucky days for Costa Rica if the asteroid Apophis continues on its current projected path toward Earth.

“Apophis” was the name of the ancient Egyptian god of darkness and destruction. Therefore, astronomers could not have chosen a more appropriate moniker to assign to a 25 million ton asteroid that is expected to slice across the orbit of the moon, possibly impacting Earth at more than 28,000 miles per hour on April, Friday the 13th, 2029.

Scientists are 99.7% certain that Apophis, a huge pockmarked rock that carries the energy of 65,000 Hiroshima bombs, and measures more than 1000 feet accross, will pass the Earth at a distance of only 18,800 to 20,800 miles in the year 2029, not actually impacting Earth at that time. To put that distance into perspective though, that is actually shorter than a round-trip flight from Melbourne, Australia, to New York City. Either way, just after dusk on April 13th of 2029, people in Europe, Africa, and parts of Asia will be able to see what looks like a star slowly making its way westward through the sky. Apophis will be the first asteroid in human history to be clearly visible to the naked eye.

The asteroid will be packing enough power to wipe out a small country or churn up a devestating 800-ft. high tsunami. Previous projections showed the asteroid’s trajectory to pass somewhere along a 30-mile-wide path stretching from Russia across the Pacific Ocean into Central America and then across the Atlantic. Although San Jose, Costa Rica, Nicaragua, and Venezuela would all have been potential targets for total destruction, scientists believe the most likely target would have been several thousand miles off the West Coast of the United States, where the impact would create a 5-mile wide crater in the ocean floor. The impact would trigger tsunamis that would pound the coast of California with 50-foot waves, literally wiping out everything in its path.

Updated projections now have scientists believing that if Apophis passes the Earth at a distance of exactly 18,893 miles in 2029, it will pass through a "gravitational keyhole," where the Earth’s gravity could pull Apophis off track just enough to cause it to enter an orbit that is seven-sixths as long as the Earth’s orbit. If that happens, then exactly seven years later in the year 2036, as Apophis comes back around, the planet would be in an even more precarious path of this lethal asteroid. Fortunately, current tracking estimates put the odds of that happening at about 45,000 to 1, though one should keep in mind that that is considerably less than the chance of someone being in a plane crash!

Former astronaut Rusty Schweickart, now 71, who served on the Apollo 9 mission in 1969, feels that even a tiny risk cannot be ignored. Through his B612 Foundation, which he co-founded in 2001, Schweickart has been urging NASA to start now making preparations to do something about the asteroid. "We need to act," he said. "If we blow this, it’ll be criminal."

Despite Hollywood’s imaginative cinematic escapades, current technology does not provide any way for Apophis to be deflected to miss the Earth in either 2029 or 2036. For that reason, in 2005, Schweickart began urging NASA administrator Michael Griffin to start planning a mission to land a radio transponder on Apophis, in an effort to track the asteroid’s path to confirm that it will not hit the gravitational keyhole. If that data shows that the path will bring it into the keyhole, there would still be time to do something about it and launch a deflection mission. Using current technology, we could attempt to nudge it slightly off course by hitting it with a simple 1-ton "kinetic energy impactor" spacecraft. An alternative solution would be to use a "gravity tractor" spacecraft to hover above the asteroid and gently pull it slightly off course using its own gravity. Both of those corrective methods and their chances of success would be highly speculative.

For now, NASA has decided to wait and see what’s going to happen. According to an analysis by Steven Chesley of the Near Earth Object program at the Jet Propulsion Laboratory in Pasadena, CA, there is no cause for alarm yet. Apophis will be swinging by the Earth in 2013, when it will be in perfect position to be tracked by the 1000-ft. diameter radio telescope in Arecibo, Puerto Rico. The data obtained during that pass could rule out the asteroid hitting the keyhole in 2029. But if it isn’t able to rule out the possibility, there will still be enough time to launch a deflection mission. Schweickart estimates that such a mission could take as long as 12 years to complete. But for now, most scientists are content to wait until we get a better idea of exactly what the risks are.

"There’s no rush right now," says Chesley. "But if it’s still serious by 2014, we need to start designing real missions."

Will Costa Rica homes and businesses be ready for this phoenomenon? Will the World be ready for Apophis? Are you ready? Do you believe this could truly happen? I’d love to hear your feedback!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
Edited from an original article written by:
Linda Orlando of Buzzle Staff and Agencies
www.buzzle.com
Originally Published: 1/8/2007
http://en.wikipedia.org/wiki/99942_Apophis
http://asteroidapophis.com/

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Rainmaker Conservation Project…..A Model of Costa Rica Sustainable Tourism

Conveniently located close to Costa Rica Hotels along the Central Pacific Coast of Costa Rica, the Rainmaker Conservation Project covers an ecologically diverse area of approximately 1500 acres. This important nature reserve, of which 80% is primary forest, is less than 30 minutes drive from local Manuel Antonio Lodging and Quepos Hotels, making it a convenient location for visitors to immerse themselves in the wonders of a true rainforest environment. Consisting of a transitional neotropical jungle ranging from humid rainforest to a misty cloud forest at its higher elevations, Rainmaker is completely dedicated to conserving the rainforest, as well as endangered species found within its boundaries. Their mission is to promote highly controlled sustainable development as a means to finance the ongoing protection of this unblemished area, while creating local employment, educational programs and the continued study of flora and fauna for scientific research. Less than 5% of the Rainmaker project is used for tourist activities, making the one-mile trail and bridge system available to a limited number of visitors, guaranteeing minimum impact on the environment. The well-tended trails, hand railings, bridges and lookout points have been designed to assure the safety, comfort and enjoyment of adventurous visitors, while leaving the surrounding jungle terrain as Mother Nature intended.

Rainmaker History:
Previously owned by a local rice farmer, Rainmaker was in danger of being clear-cut and commercially developed. Due to a failing rice crop suffered after a severe drought, the indebted farmer was forced to sell his mountain paradise to support his family. Having struggled for years to preserve his majestic piece of property, rather than accept the highest offer, the farmer contacted a friend with whom he held a similar vision for the protection of this beautiful piece of land. In came Mauricio Gutierrez, who with the help of a business partner began the process of purchasing Rainmaker mountain. Sadly, only a few days before signing the final papers, Mauricio drowned while attempting to save a child who had fallen into one of the waterfalls. This tragic event left the purchase of the property in serious jeopardy. With a logging companies ready to step in, the future of Rainmaker was looking bleak. Arriving in Costa Rica for the funeral of their beloved husband and father, Ann Gutierrez and her two children, Alessandra and Mauricio Jr., all deeply aware of Mauricio’s desire to save this land, worked tirelessly to purchase and preserve the mountain in his honor. On August 13, 1993, thanks to the generous help of “The Body Shop”, the deposit was paid and a new future was set in motion for the beautiful Rainmaker Conservation Project. Since purchasing Rainmaker, the family has stayed true to Mauricio’s dream, though land title disputes, managerial usurpation lawsuits, species theft and other daunting challenges have certainly tested this family along the way. With support from visitors, the family continues to protect the mountain, preserving and maintaining its natural integrity, all in memory of their beloved Mauricio.

Sustainability & Species Protection:
Dedicated to becoming a leading conservation project in the preservation and betterment of local rainforest communities, the Rainmaker project makes every effort to hire local community members as staff. Actively supporting the area teachers and schools, Rainmaker has been directly responsible in providing badly needed school supplies, as well as providing regular outdoor educational classes. The future of the rainforest depends on educating the next generation, so their work is of utmost importance. According to a study published by J. Alan Pounds in 2006, he suggested that many colorful Harlequin Frog Species (Atelopus) across Central and South America have disappeared due to deadly infectious diseases spurred by changing water and air temperatures likely a direct cause of Global Warming. At one time the colorful Harlequin Frog (actually a toad) was thought to be extinct, but much to everyone’s surprise, in 2003 the Harlequin Frog was rediscovered in the primary rain forest of the Rainmaker Reserve, once again emphasizing the importance of this extensive conservation project. To make a donation click here --->

Nature Tours and Excursions:
A well designed system of trails follow the contours of the Río Seco river corridor, intersected by wooden bridges that allow visitors to safely traverse the jungle and enjoy excellent views of the natural scenery, without requiring intense physical effort. Along the trails visitors can generally find a variety of Reptiles, Poison Dart Frogs (dendrobates auratus), colorful Butterflies (morpho amotonte and others), Jesus Christ Lizards with their unique ability to walk on water (baciliscus), as well as colorful Bird Species such as Toucans and Trogons, just to name a few of the natural wonders to be seen. These trails connect to an extensive system of bridges suspended from hefty tree bases and all built to U.S. safety bridge engineering codes. The height of these bridges extend from 30 to 180 feet (some 22 stories high!), with a total expansion of 820 feet, distributed between six bridges; with the longest section stretching over 300 feet. The first platform starts at ground level, and as the slope drops, the bridge becomes higher, giving visitors unobstructed views of an incredible variety of flora and fauna amongst the diverse canopy eco-system. Several waterfalls, one of which is utilized as a natural swimming pool, afford visitors exceptional opportunities to capture breathtaking photographs throughout their hike.

River Walk and Canopy Bridge Tour:
Visitors traverse the trail system, arriving to the Canopy Bridge section of the reserve. Built to U.S. engineering standards, the suspension bridges have six sections, creating one of the most impressive Canopy Walks in Costa Rica. The careful design permits minimal forest impact, while giving participants a unique opportunity to explore the majesty of the forest canopy from a bird's eye view in a safe and controlled environment.
Tour includes: Round trip transportation from Quepos & Manuel Antonio, a variety of typical fruits and juices for breakfast and/or a typical Costa Rican lunch following the tour. All tours are led by an accredited bilingual nature guide. Hiking shoes, bathing suit, binoculars, and water resistant cameras are recommended.

Amphibians and Reptile Night Tour: 7pm- 9pm
After dusk our expert bilingual guide will introduce you to the wonderful world that takes place after dark. You will be able to observe the very active amphibians and reptiles located on the property that prefer to come out at night. Guides will take you along the frog habitat lake, followed by a unique hike into the rainforest.
Tour includes: Transportation from Manuel Antonio & Quepos, bilingual nature guide, headlamps, drinks and snacks. Long pants and hiking boots, and a sense of adventure are recommended.

Birdwatching Morning Tour: 5:30am – 9:30am
This tour begins at dawn when the majority of tropical birds are most active. Walking around the Rainmaker property, visitors will enjoy the in-depth information provided by their trained nature guide as they learn about the abundant splendor of the native birds all in a relaxed and quiet environment.
Tour includes: Round trip transportation from Quepos & Manuel Antonio, trained bilingual nature guide, a variety of typical fruits and juices for breakfast, along with the popular Rainmaker Costa Rica coffee after the tour. Walking shoes, binoculars and cameras are recommended.

Volunteer Service:
Adventurous volunteers have the opportunity to participate for two weeks to one month periods in one of the four departments needed to run and preserve the Rainmaker Conservation Project. Consisting of areas of Maintenance, Landscaping, Food Preparation and Scientific Study, Volunteers will also have the opportunity to work with the local schools as well as various community outreach programs sanctioned by the Rainmaker Foundation. For more information click here.

Arrival from San Jose:
Rainmaker is easily accessed by the main coastal road (the Costanera Hwy) on the Pacific Coast of Costa Rica from the capital city of San Jose. Follow the road signs departing San Jose, for Jaco, then on to the Quepos/Manuel Antonio area. Continuing past the town of Parrita, turn left approximately 10 kilometers past that town. A large Rainmaker road sign is visible. Follow the signs through the Village of San Rafael Norte to the entrance, some seven kilometers.

Arrival from Quepos/Manuel Antonio:
Follow the main highway towards San Jose. A large Rainmaker sign is visable just after the town of Paquita/Pocares. Turn right and follow signs to the entrance of Rainmaker through the Village of San Rafael Norte. Rainmaker is approximately 22 kilometers from the center of Quepos town.

For Further Press Stories on Rainmaker Click Here!

For more information:
Call us in the US: (540) 349-9848
Or in Costa Rica: (506) 2777-3565
www.rainmakercostarica.org
Email: lalycr2002@hotmail.com

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
http://www.rainmakercostarica.org
http://www.puertoquepos.com/ecotourism/rainmaker-reserve.html
http://ecopreservationsociety.wordpress.com/2008/05/11/costa-ricas-harlequin-frog-once-thought-extict-florishes-on-the-rainmaker-reserve/

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Machismo!....Tales of a Female Turtle Guide in Costa Rica!

The Latin culture has always been known for its “machismo”, and Costa Rica is certainly no exception. Though admittedly society is slowly changing this male chauvinistic attitude, upon my arrival to Costa Rica, machismo and I had many head-on collisions. Here are some tales of my adventures as one of the first Female Sea Turtle Guides in Costa Rica…

Background:
Perhaps it would help if I set the background a bit. My husband and I fortuitously landed on the Caribbean shores of Costa Rica in the early 90’s. Fresh off the turnip truck, we were “newbies” in the worse sense of the word, speaking little Spanish and lacking any understanding of the cultural differences. We lived on a small island across the river from a sleepy little 200 person fishing village known as Barra de Parismina. Located on the Caribbean coast halfway between the Port City of Limon, and the next village to the North called Tortuguero, access to most of this coastline is by boat only via natural rivers and artificial canals (read the fine print people…..no roads!).

My Mission:
Looking to start a new life adventure, I had been told the fastest way to learn Spanish was to get a job. I immersed myself in Spanish books and applied to become a certified Nature and Turtle Guide. Trained to promote and protect the natural resources of Costa Rica, with focus on the endangered sea turtles that arrive on this Caribbean coastline, the guides would serve as “ambassadors” of not only the turtles, but the entire concept of Costa Rica as an emerging Eco-Tourism destination.

Progress:
My progress was swift on the language, but sadly……sorely lacking in cultural understanding. Oblivious to the whole “machismo” concept, I would buzz around alone in our small motorboat, not realizing that it was “scandalous” behavior for a woman to be driving a boat and driving it alone no less! The village men would confront my husband in the local Cantina, asking him “How can you let your wife drive a boat? You need to stop her! Women don’t drive boats around here!” At which point my hen-picked husband would respond, “YOU’LL have to tell her, cause I’m not gunna tell her!”, neither of us truly understanding what the big deal was.

Cultural Differences Continue:
The cultural differences escalated as confrontations with local poachers who had previously hunted our large 60 acre jungle “farm” freely now found themselves in the cross hairs of an irate gringa determined to protect God’s creatures. Word quickly spread that the “crazy gringa” across the river had a gun and was rather passionate about protecting the animals on her property. This unique phenomenon caused an almost collective gasp from the female population and a form of sympathy from the male population toward my husband who obviously couldn’t control the fruitcake “gringa” he was married to. On a happy note, in a short time the illegal hunting was reduced considerably in the immediate area.

Turtle Season Arrives:
With my Spanish studies going at full speed and my coveted Nature Guide Certification almost in hand, I was excited as turtle season arrived. Taking my guide certification test in record time, I didn’t realize that I would then have to sit there waiting 40 long uncomfortable minutes, while the rest of the MEN finished the test. Does it seem naïve now to realize that I was the only woman in the group? I honestly didn’t take much notice at the time, but looking back I can recognize how strange this must have seemed to them. Mid-February arrived, and with it, the enormous Leatherback Turtles. Weighing up to 1500 pounds, with flipper spans of up to 7 feet, the Leatherbacks were more commonly found to the North on the Tortuguero beaches and only arrived sporadically thru May to our beaches. As Green Turtle season arrived in July, nightly guided tours to see these majestic creatures lay their eggs began, lasting thru the end of October. Guides would be responsible to carry small groups of no more than 10 tourists by boat through the dark canals to isolated beach locations where lengthy walks began to find and witness this incredible egg laying process.

Passion turns to Danger:
It never occurred to me that walking the isolated beaches late at night with a red-dimmed flashlight and 10 hapless tourists stumbling over driftwood was dangerous. I really didn’t put any thought into the several large cat species that regularly hunted the turtles, or the handful of ruthless turtle poachers (both egg and meat) that also awaited the yearly arrival of turtle season. I was from Los Angeles after all, and frankly Costa Rica with its passive culture hardly seemed threatening to me. That was until the dreaded “machismo” reared its ugly head again. My clueless husband was once again confronted at the local Cantina with, “How can you let your wife walk the beaches alone at night? You need to stop her! She’s taking our jobs away!” At which time my dear husband again responded, “YOU tell her, I’m not gunna tell her!” The frustration and sympathy for the guy with the “crazy gringa” wife grew larger amongst the locals. Unfortunately, this male sympathy quickly dissipated when I made my largest faux pas to date.

Cultures Clash:
Riding my horses along the beach one morning, I found several turtles on their backs awaiting slaughter. Without thinking, I used a large plank to overturn them and help direct the turtles back to sea, all the while feeling pretty happy with myself. A short time later a major village scandal erupted as it was soon discovered that the turtles had been freed by that “crazy gringa”! (The horse tracks gave me away, I was the only one with horses on our island.) No one had ever dared to interrupt the yearly slaughter of turtles by a handful of organized poachers who profited from the sales of turtle meat and eggs. Once again, my poor husband took the brunt of the punishment, as the the villagers would never directly confront “the crazy woman”. Thank goodness for the passive Tico culture, as machetes and sticks were wielded, but in the end a round of beers quickly settled the angry mob. (It’s a sure fire solution to almost anything in Costa Rica!)

Beer Summit Solution:
It was soon accepted that the “crazy gringa” across the river was not going to give up her fight to protect the turtles and other wildlife and if it meant regular free rounds of beers at the Cantina, then maybe that wasn’t such a bad deal after all. Soon, an unspoken turtle moratorium was established along our beach…..no more overturned turtles appeared and beer poured freely at the Cantina. Thankfully with time wiser heads realized that the promotion of these beautiful creatures would bring in more tourists, benefiting the entire village and not just a handful of illegal poachers. Attitudes slowly began to change towards the turtles, and now, almost 20 years later the area has many turtle protection projects in place attracting volunteers and tourists in record numbers. The fight to save the Sea Turtles around the World remains constant and with the continued distress on their habitat, the future of this wonderful creature regrettably remains uncertain. PLEASE HELP SAVE OUR SEA TURTLES!!

How you can help:
The following are all recognized organizations with many programs to help conserve the World’s endangered Sea Turtles. If you would like to help, please click thru to these excellent sites to see how you can be a part of saving these beautiful creatures!
http://www.costaricaturtles.org/
http://www.conserveturtles.org/
http://www.ecologyproject.org/programs/costa-rica/
http://www.turtles.org/helping.htm
http://www.parismina.com/turtle.htm

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
http://en.wikipedia.org/wiki/Leatherback_turtle
http://en.wikipedia.org/wiki/Hawksbill_turtle
http://en.wikipedia.org/wiki/Green_turtle
http://www.tortugueroinfo.com/index2.html
http://www.tortuguerovillage.com/english/english.htm

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Musmanni Bakery…..a Sweet Staple found throughout Costa Rica!

For those that have traveled or lived in Costa Rica, Musmanni Bakery is a common and most welcome sight. Consistently serving a variety of quality breads, pastries, cakes, cookies and other convenience items, Musmanni is easily the best place to find a quick and delicious snack at a reasonable price. Considered the most popular bakery chain in Costa Rica, its welcoming orange lettered chef’s hat logo is immediately identified by “Ticos” wherever they travel throughout Central America.

Musmanni Early History:
The year 1902 brought the arrival of the Musmanni family to Costa Rica. Native to Italy, the original members consisted of Nicolas and Teresa Musmanni (mother & father) and their children Domingo, Carmela and Antonio, quickly followed by the birth of their forth son, Gaetano. The family started their new business in Costa Rica selling pasta, something that was literally in their blood, as they descended from a long line of Italian bakers. By 1929, the once young son, Domingo, built the first Musmanni Bakery on Central Avenue in the heart of San Jose, choosing to focus on fresh tasting, high quality mass production of bread.

Musmanni Family Grows:
In 1960, now some 30 years later, Franco Pacheco Musmanni, grandson of Domingo, returned from his studies in Chicago, Illinois, USA to start his own bakery business to be called Panaderia Pinova, S.A., specializing in sliced breads as to not directly compete with the Musmanni loaf style breads. Learning the business from the ground up and on his own, only 10 short years later, Franco bought the Musmanni Brothers Corporation, changing the official name to Musmanni International Corporation, in which he acted as president until his untimely death another 30 years later in 1999.

Musmanni Middle Years:
Meanwhile, Santa Cruz, Guanacaste celebrated the inauguration of the second Musmanni Bakery in the year 1973, followed a few years later by a third store. The sons of Franco joined the family business in 1980 as expansion of the chain began to require more and more of the family members efforts. This necessity brought fruition to the concept of franchising, which would enable a spreading out the work as well as the risk, while furthering the brand name, its distribution abilities, all while generating more profits for the growing Musmanni Corporation.

Franchising & Auto Service:
Midway through 1985, the concept of the Musmanni Franchise was officially launched, as it’s forth store opened in front of the popular and busy “Coca Cola” central market in downtown San Jose. This was followed only a few years later by the initiation of a new “auto service” (we make it, you bake it) system to be handled by their new subsidiary corporation, Premezclas Industriales para Panaderia, S.A. (Premixed Industries for Bakeries, S.A.), which manufactured pre-mixed bread dough to be offered at points of sale beyond Musmanni stores on a mass scale, enabling bakers to offer a fresher product without compromising time, quality or taste.

Bread School:
As the Musmanni brand continued to expand across Costa Rica, 1990 brought in a third Production Plant, larger Central Offices and an innovative company idea, the creation of UPAN, the University of Pan (Bread). Located in the San Jose suburb of La Uruca, the “University” and its outlying facilities were built to offer a central location for corporate operation, as well as extensive training to the future bakers of the Musmanni Corporation.

Continued Baking Success:
With the idea of simplifying the production process in their now 24 bakeries, Musmanni began production of frozen baking products in 1995, while the same year procuring the coveted ISO Certification of Quality Standards, one of the first in Costa Rica. This was followed only one short year later by a business alliance with the huge Subway Sandwich chain, as well as inaugurating new modernized production processes allowing the company to produce some 2500 units of product per hour. Other lucrative strategic distribution agreements followed with RICH’s (worldwide distributor of bakery products), as well as giant Pizza Hut Costa Rica & Panama. Lastly, the Musmanni Franchise model expanded to the capital of Panama, bringing the number of Musmanni stores to just under 50 stores, and growing to more than 70 by 1998, winning Mr. Franco Pacheco Musmanni “Businessman of the Year” by the Chamber of Industries.

Expansion Continues:
By 1999, Musmanni Bakeries could be found in Costa Rica, Panama, Nicaragua, as well as Puerto Rico and more exclusive sales deals were closed with several of the largest supermarket chains in Costa Rica. This was also the year Musmanni Corporation celebrated the inauguration of its 100th store! In the next few years, another production plant would go on line, as well as larger offices and storage facilities to facilitate the ever growing business of baking bread, which had showed no signs of stopping as the total number of stores quickly grew to 157!

Musmanni Today:
Today Musmanni International consists of more than 200 outlets in Costa Rica, Nicaragua, Panama, El Salvador and Puerto Rico, as well as being the exclusive provider to such prestigious food chains and supermarkets as Pizza Hut, Subway, Quiznos, Perimercados, Multimercados. Musmanni products are served on the tables of many of the most prestigious Costa Rica hotels and restaurants, as well as throughout Central America. A Musmanni Bakery can be found on the street corner of almost any medium sized town in Costa Rica, and are admired for their dedication to quality bakery products. In 2008 the company launched two European style coffee houses called “Mundo de Café” (coffee world), that although mildly successful, will likely never match the wildly popular business model of their popular simple street front bakeries, which continue to thrive to this day!

Summary:
So if you have ever had the pleasure of tasting Musmanni products, you surely are hungry by now and ready to head out to the nearest Musmanni bakery to satisfy that old sweet tooth. If you haven’t, you’ll just have to take my word for it, its good! For those of you in Costa Rica, as you bite into that next fresh pastry, or smear rich butter on another loaf of that soft warm bread, think of Nicolas, Domingo, Franco and the other members of the Musmanni family that sacrificed so much to bring from Italy over 100 years of baking pleasure!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Translated from the following Sources:
http://www.musmanni.net/3wmus/inicio.aspx
http://pruebas.newmediacr.com/musmanni_roy/historia_musmanni.htm

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