Showing posts with label costa rica cuisine. Show all posts
Showing posts with label costa rica cuisine. Show all posts

Sunday, February 27, 2011

Dos Pinos….Setting the Dairy Standard in Costa Rica!

Spend only hours in Costa Rica and you are still likely to come across the ubiquitous brand of Dos Pinos. Easily the most popular and profitable Dairy Operation in Costa Rica (and much of Central America), their milk, ice cream, yogurts, cheeses and other varied list of dairy (and other) products can be found in every Costa Rica Hotel, business, restaurant and private household in the county, crossing over all social classes.

Corporate Mission:
“To manufacture and market, ethically and professionally, products with high nutritional value for our current and potential consumers, maintaining the highest quality and level of service provided by employees committed to our values and the use of the best technology available.”

Corporate Information:
A market leader in the production of foods, consisting mainly of dairy products, Dos Pinos is committed to their consumers, clients, suppliers, producers, and employees to maintain the high standard they have set for themselves since the 1940’s. Some handy stats about the company:
• Number-one company in National sales
• Process 85% of commercial milk in Costa Rica
• Main provider of raw material for both dairy and beef cattle
• Enterprise voted as one of the Best Work Environments
• Named Costa Rica’s Top Business of the 20th century
• Awarded the nation’s Best Exporter (2004)
• One of the most outstanding dairy production businesses in Latin America, according to Nutrition Magazine, which named Dos Pinos “Central America’s Little Giant”.

Background:
The new spacious Dos Pinos facility in El Coyol de Alajuela, spreads across 21 hectares of land and is the successful culmination of an initiative started in 1947. At that time, a group of 25 milk producers decided to form the Dairy Producers Dos Pinos Cooperative, R. L., in order to avoid pricing abuses in the supply of raw materials for milk production and with the goal in supporting smaller dairy farmers. Consisting of some 1,300 affiliate producers throughout the country, Dos Pinos now employs more than 2,600 people, processing 85% of the commercial milk in the country. Equal to using around 220 million kilos a year, with more than 300 different dairy products available, specialists in the history of Costa Rican & International dairies recognize that the success of the original dairy producers initiative, was only possible thanks to the positive environment, both political and natural, of the country of Costa Rica.

As the years have passed, Dos Pinos has transcended the borders of Costa Rica, and it currently markets it’s products in Nicaragua, Honduras, San Andrés, the Dominican Republic, El Salvador, Mexico, Guatemala, Panama and the United States. After great effort, and by paying attention to the tastes and the cultures of possible consumers, Dos Pinos has successfully begun to dominate most of these expanding markets. In order to achieve this, the consistency of the Dos Pinos Cooperative's production has continually fulfilled the expectations of the expanded cross border market, guaranteeing their sucess. This once again has enabled Dos Pinos to be recognized in 2002 as a leader with the “Excellence in Exportation” (Mérito Exportador) award.

History:
Looking back on the history of Dos Pinos, in the first four years of operation, the new Cooperative produced only food for the country's livestock, a role it still plays today. `With 200 affiliates at this point, the Cooperative decided to acquire a lot in Barrio Luján, to buy machinery, and to build its own building, with the goal of eventually installing a processing plant for their dairy products. The mark of distinction was the name Dos Pinos (Two Pines), which was created for it’s growing number of products such as cheese and butter, which were being found more and more on the tables of Costa Ricans. Although the animal feed factory was inaugurated one year after its establishment, it was in 1952 when the first milk and butter processed and pasteurized in the company plant were sold. In 1953 the gears of the first ice cream plant started to turn. The Cooperative saw substantial growth from this point on, to include the implementation of the first processing plant for powdered milk, donated by the UNICEF, in 1955; the production of chocolate milk in 1958; and the establishment of the cheese plant in 1959.



In the 60s, four important stand out products emerged. The ever popular Pinito fortified milk, egg nog (known as Rompope), and the famous ice cream pops, Cremoletas and Chocoletas. The previous year was also a productive one, as the first yogurt was put on sale, milk was packed in cardboard cartons, and ripe cheese was put on the market. The year 1967 saw the construction of what would undoubtedly become an important stimulus to the rural economy: the Milk Receiving Center in San Carlos, while at the same time, the first refrigerated trucks begain selling Dos Pinos products outside the greater San Jose area to mark the beginning of a vast distribution channel for it’s ever widening selections of products across the Caribbean and Central American continent.



From the 1970s on, the development of the Dos Pinos Cooperative had become unstoppable. The company, now thriving on a growing profit margin, started the production of sour cream, buttermilk, dulce de leche (a type of caramel), Certomy, a cereal with powdered milk, and the ice creams Krunchy Krisp and Queque Helado (Ice Cream Cake). They then expanded slightly out of the dairy product area with the arrival of orange juice (to be followed by many other juices), enabling the expansion of additional milk-receiving centers in Tilarán, Zarcero, and the official inauguration of the San Carlos Powdered Milk Plant. This continued on through the 80’s & 90’s and continues to this day, with the ongoing modernization of all aspects of the Dos Pinos operation and the continual addition of a new and ever expanding list of products.

Environmental Management:
Dos Pinos being aware of it’s corporate footprint and the importance of preserving and taking care of the environment, has implemented a variety of programs and projects that reinforce their commitment to the environment. They are continually working on the reduction of emissions, and the use of high technology for their wastewater treatment, both serving as a part of a system of cleaner production, which has shown impressive results. Utilizing a System of Environmental Administration which allows Dos Pinos to monitor, minimize and control the impacts of its daily activities, while fulfilling national and international regulations, the company prides itself on creating a healthy and safe work environment for all employees. With their eyes on the future of the company, Dos Pinos has been working to obtain the coveted ISO 14001 certification for all of it’s production plants, reaffirming it’s Corporate environmental and quality commitment.

So……whether you live here in Paradise, are on vacation in Costa Rica, or have traveled to Central America previously and seen or tasted one of the many Dos Pinos products,
this company is one of the few in Costa Rica that year after year gains more market share and garners more awards for their consistent commitment to quality and high customer service standards. It is their ongoing commitment to quality assurance that gave rise to Dos Pinos choosing the company slogan “Always something better”, as a symbol of their ongoing efforts to improve, while encouraging each individual worker to bring these words to life each and every day.

Now? After all that, I’m hungry and you probably are too, so head to the local “Pulperia” (corner market) and buy some of that Dos Pinos ice cream now! So yummy and easily found literally ANYWHERE in Costa Rica!!

AUTHOR:
Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Source:
www.dospinos.com

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Tuesday, December 7, 2010

“Mamon Chino” in Costa Rica. Have you tried this exotic fruit yet?


The "Mamon Chino", also known as “Rambutan”, is a colorful and interesting exotic fruit found on medium-sized tropical trees producing one of the most popular convenience snacks found in Costa Rica. Thought to be native to Malaysia, this fruit is also commonly found in Indonesia, the Philippines, Sri Lanka and Southeast Asia. The Mamo Chino is closely related to several other edible tropical fruits including the Lychee, Longan, and Mamoncillo. The name rambutan came from the Malay word rambut, whose literal translation means hairy, logical when you see the distinctive “hair” that covers the skin of this small fruit.

Description:
A hearty tree growing to an average height of 30-60 feet, the flowers are small and emit a faintly sweet pleasant scent. Mature trees in fruition brim with oval shaped fruit bunches that grow in a loose hanging clusters of around 10-20 specimens. The rather thick and clean peeling skin is generally reddish, orange or yellow in color and is covered with a thick hairy texture, making this fruit easy to identify. The coveted flesh of the fruit is translucent, whitish or a very pale pink, with a sweet, slightly acidic flavor, similar to that of grapes, but with it’s own uniquely tropical flavor. Be careful not to ingest the large single seed found buried within the sweet fleshy part, as it can be mildly poisonous when raw, but can be eaten when cooked properly. (I have personally never tried that, so anyone who has, feel free to chime in on how that works!) The seed is also said to be high in certain fats and oils valuable for industrial uses, as well as the oils are used to manufacture soap products. Beyond that, the roots of the Rambutan tree, as well as the bark and leaves are touted to have various medicinal uses and have been used in the production of certain dyes and coloring compounds.

What to do with the fruit:
A mainstay at Farmer’s Markets countrywide, roadside fruit stands are another great place to find the freshest Mamon Chino. Traditionally eaten by easily peeling the fruit with your fingers (it practically peels itself into two pieces) or you can often see locals open them with a quick flick of their teeth, popping the fruit directly into their mouth. The sweet creamy pulp of the fruit is easily enjoyed by putting the whole fruit inside the mouth and sucking on the pulp, remembering not to swallow the large seed. Disposing of the seed takes a practiced spitting launch, or better educated friends discreetly discard it into their hand or the bag the fruits came in. Despite the light color of the fruit's flesh, remember to be careful, as the juice will stain a dark brown color, the reason indigenous Indians used to use Rambutan to dye cloth. Though most commonly eaten fresh in Costa Rica, you can find Mamon Chino jams and jellies, and it is now even canned in some locations. It would be important for me to mention……when using the common Costa Rican name (Mamon Chino), its important to know that the word “mamón” in some Spanish-speaking countries can be slang for a “person who sucks”, or more commonly it can refer to a “large breast”. Just giving a fair warning to my friends before you go to the Farmers Market yelling “I want Mamones”!

Production:
When CAFTA (Central American Free Trade Agreement) was in negotiations throughout the region, Costa Rica noted that this new agreement presented an excellent opportunity to expand the production of this little known fruit to International markets. Costa Rica, having little actual data on the production of this fruit within the country had the government entity known as “MAG” (Ministerio de Agricultura), launch a nationwide in-depth study to find out more about the cultivators of this crop, with the hope of bringing them the economic benefits that would result from expansion to an International marketplace. The results of this extensive study, primarily conducted in Costa Rica’s “Brunca and Atlantic Región”, was the first stage of a strategic crop development plan conducted by Ingienero Leonte Llach Cordero for the National Program of Tropical Fruits, a division of MAG. The initial results are listed below:

Results of Study (Dec 2003)
• Total Cultivators 354
• Estimated Hectares in Production-720
• Approximate Total Production per year-5.5 millon kilos
• Number of Adult Trees (over 4 yrs)-46,365
• Number of Trees under 4 yrs-49,839
• Amount of Cultivators with less than 20 Hectars-350
• Amount of Cultivators with more than 20 Hectars-4
• Most productive season-July to September
• Percentage of Local Market Production-+90%
• Estimated number of trees per Hectar-100 trees

The results of this study were extremely helpful in furthering the development of this tropical fruit to be competitive in an international market. As the Ministerio de Agricultura (MAG) began a program to distribute some 40,000 tree starts to farmers, their enthusiasm, pioneer attitude and excellent farming practices, helped to dramatically increase overall production by a whopping 20% in only 6 yrs. This impressive number converted Costa Rica to be the top producer of Mamon Chino in all of Central America. Costa Rica now exports an incredible 1800 tons of this delicious fruit yearly.

So my friends, the next time you see these hairy little fruits at your Costa Rica Hotel, the local Farmer’s Market, local “Pulperia” (market), or a roadside fruit stand…… Stop! Buy!! Eat!! Don’t be afraid of them!!! Not only are these tropical delights delicious and convenient to snack on, but they also have specific nutritional qualities, as well as ancient medicinal uses that might come in handy one day. Just please remember no yelling “I want Mamones!” while in Costa Rica when you go shopping, or you might end up with a black eye!!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
http://www.mag.go.cr/biblioteca_virtual_economia_desarr_sociolog/rambutan_censo.pdf
http://www.simas.org.ni/revistaenlace/articulo/1091
http://costaricahoy.info
http://en.wikipedia.org/wiki/Rambutan
http://nal.usda.gov
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Sunday, October 10, 2010

“Ronny’s Place”; a Popular Person, a Popular Eatery in Manuel Antonio, Costa Rica!

I am continually asked for advice on good places to eat when visiting Manuel Antonio, Costa Rica. Easily one of my favorites is the popular “Ronny’s Place”, also know as “Mi Lugar”. The food is affordable and delicious, the views, especially for sunset, are breathtaking, but the real draw to this restaurant is the owner, Ronny Alpizar.

Overview:
"Mi Casa es su Casa" means "My House is your House" in Spanish and that is the slogan and warm feeling you will receive when dining at Ronny’s Place. The friendly staff and Ronny himself make it a point to personally attend you during your visit. Offering a true Costa Rican dining experience, the menu features specialties in both international and local cuisine. No dining experience at “Mi Lugar” is complete without trying one of their specialty drinks. Their in-house bartender boasts more than 10 years experience mastering his own custom drink mixes with
beautifully inventive presentations (see pictures), delicious and innovative combinations such as their famous “Coco Loco”, and earning a special recognition from Lonely Planet Guidebook for having the “Best in the Country” Sangria.

Background on Mi Lugar:
Boasting an enviable mountaintop location, Ronny’s Place is the only restaurant in the area where you can enjoy the fabulous Pacific Coast sunsets 365 days a year.
Weather permitting.) Inaugurated in 2003, the original name was "Mi Lugar" (My Place). A popular local Costa Rican, owner Ronny Alpizar decided after working many years at some of the area’s best hotels it was time to branch out on his own. A friendly and sociable man, Ronny is very popular among all that live in the Manuel Antonio & Quepos areas, both Ticos and Expats alike. Ronny, feeling that having his own restaurant would allow him to offer the quality and personalized level of service he felt was missing in many other local businesses, he launched his successful endeavor some 7 years ago and has never looked back. Although the plan was to always call it “My Place”, as is typical in Costa Rica, it just simply became "Ronny’s Place". This also saved a lot of misunderstandings when friends were invited to meet and have dinner at “My Place”; they no longer mistakenly showed up at the inviting party’s house ready to eat!

It’s All About Location:
Located at the top of a mountain, overlooking the Pacific Ocean in the midst of a 90 acre farm, Ronny’s Place is the only building you will find in the immediate area. Accessible by a bumpy dirt road, the short drive is worth the visit to this “typical” rancho style restaurant offering breathtaking ocean views of two magnificent private beach coves and the expansive horizon allowing you to see as far as Puntarenas on a clear day. To arrive there, take the main road towards Manuel Antonio National Park, and about 2K at the Amigos del Rio offices (Rafting and Kayaking Adventure Company with large sign), you will see the signs on the right side of the road for the entrance to the farm where Ronny’s place is located.
You will continue some 800 meters climbing the dirt road (you do not need 4wd), but don’t forget to watch for the cows, horses, chickens, pigs, sheep, goats and other farm animals that may be wandering about as you head up the road. Upon arrival, you will find the perfect place for rehearsal dinner parties, birthday celebrations, office parties, casual wedding receptions, or just the ideal spot for a casually romantic sunset dinner. Opening daily at 12pm, it’s a great place to enjoy a casual lunch as well. Keep your eye out for Ronny, I have never eaten there without his friendly greeting. Not only does he remember my name, but he knows I love his banana cake and usually sends a piece over to our table on the house. That’s our Ronny!!

Some Favorite Recommended Dishes:
Easily one of the most popular dishes at Ronny’s Place is the fresh whole Snapper. Caught right off the shores that you can see while seated at Mi Lugar, this dish could not possibly be more fresh unless you caught the fish yourself! Other popular dishes are the fresh Lobster (in season), grilled Brochettes of Beef, Chicken and Seafood, Filet Mignon with Mushroom Sauce, Nachos, Ceviche, Shrimp Cocktail, as well as a vast selection of Pasta Dishes meant to satisfy vegetarian diners, and a wonderful selection of appetizers (known as “bocas” in Costa Rica). Once again, I feel a deep obligation to remind potential diners to not forget to try Ronny’s specialty drinks served in all their elegance, such as the Pina Colada, Coco Loco and their famous Sangria. Everyone in this area has their favorite, so feel free to ask the concierge at your Vacation Rental Home, or Costa Rican Hotel in the area to find out what theirs is. I’m sure they would be happy to share their positive dining experience at Ronny’s Place, as well as direct you on how to get there!!

Author:
Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.
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Tuesday, September 28, 2010

“Carnavales” de Limon: An Annual Costa Rican Tradition!


When: October 7-17, 2010 (annual event)
Where: Limón
Cost: Free
Hours: All hours!!

If you are presently on vacation in Costa Rica, or planning to make your getaway soon, Costa Rica's port town of Limón on the Caribbean side of the country, converts to an all out party every October to celebrate “Carnaval”! Vaguely disguised around celebrating Columbus Day (October 12th) or “Dia de Las Culturas” (as we know it in Costa Rica), locals as well as every strange character you can think of join together in the overconsumption of alcohol, while dancing and parading the streets of Limon to the popular Latin beats of blaring Calypso, Reggae, Samba, Salsa and many other tropical rhythms! A good time is generally guaranteed, all in the name of history, culture and a legitimately good reason to Party!

Background of Limon:
Limon (Spanish for Lemon) is the largest “city” on the Caribbean side of Costa Rica, as well as the center for Costa Rica’s largest commercial shipping port in nearby Moin. Serving as the capital city of the Limon Province, Christopher Columbus set anchor in 1502. It is said that Limon was named after the large lemon tree that used to grow where the City Hall is now located, but that rumor has not substantiated over the years.
Also known at the Pearl of the Caribbean, Limon is an exotic province characterized by the friendly openness of its culturally diverse population, as well as the richness of its Afro-Caribbean customs.
Limon’s economy is based primarily on banana, cacao and pineapple production and exportation, as well as the raising of cattle, though the yearly cruise ship season brings a large influx of tourism to the area. Considered to have the largest population of black people in all of Costa Rica, the Afro-Caribbean culture derives from mostly Jamaican descent. Originally brought to this area as slaves to build the railway connecting the Atlantic coastline with the Central Plateau (San Jose) for the shipping of goods by land, a large Chinese immigrant population also remains from this same ambitious project.

Highlights of “Carnaval”:
The first Carnaval (that is the correct spelling for Costa Rica), was held in 1949 and was the brainchild of the late Alfred Henry King and friends, who felt it was a good opportunity to unite the Costa Rican culture (originally descendents from Spain) together with the primarily black Caribbean Culture (mostly African, Caribbean and Chinese descendents), which had suffered strained relationships throughout Costa Rican history. In just over 60 years, the Carnavales de Limon is now considered the most popular Festival in the entire country. It’s interesting that Costa Rica does not celebrate Columbus arriving to “America”; it celebrates the uniting of cultures. Pretty forward thinking!
During Carnaval, throngs of people line the streets to watch and cheer on the “beauty queens”, loud marching bands, and to see the brightly colored costumes of the “Comparsas”. Colorfully dressed and adorned coordinated dance troupes, the Comparsas wildly and skillfully shake their booties (booties of ALL ages and ALL sizes!!) to the loud tropical beats of mostly Brazilian Samba & Latin Salsa for miles and miles. It is quite a loud drum banging, hip swinging, cuchi cuchi type show, worth the 2.5 hour drive from San Jose!


My own Adventures at Carnaval:
Having lived on the Caribbean coast for 10 years, I have had the pleasure to personally attend Carnaval. Beyond the great live music throughout the 10 days of the event, one of my favorite parts (and there are many) is the Carnaval Infantil (Children’s Parade). Large macho men run around wearing large “muumuu” style dresses with HUGE handcrafted masks on their heads (see picture).
The “Mascaradas” as they are known, consist of men who play a game known as “Rass’em”. The lucky guy wearing the large mask (check out the peep hole in the picture, so they can see where they are going) chases the other men in the group, and when he is caught, the next guy has to put on the mask and dress and start parading around. A pretty amazing sight for this “macho” society, and really quite entertaining, if not a little creepy!
At night, the Limón Carnaval really comes to life! It’s like an enormous block party with everything located outside in the warm tropical air, just like a county fair, only A LOT crazier!! Rows and rows of booths (or “chinamos” as they are called here) of food, drink, handicrafts, local delicacies (more on those later), and dance floors dot the area and there are always people dancing in the streets (literally)! I personally love the Reggae music coming out of houses, offices and every corner of the city, that is my kind of music “mon”. My biggest challenge is trying to understand the Jamaican Creole dialect. I speak English and am fluent in Spanish, fortunately so are most of the inhabitants of Limon, as otherwise, I would be at a loss for much of what they are saying in their unique dialect. Whoppin? (What’s happening?) Watcha got? (What time is it?) Just a few examples that caused initial confusion on my part, but now seem a natural part of conversation!

The Food of Limon:
Visitors have not had the full Limon experience and definitely not the Carnaval experience without trying some true, authentic Caribbean style food. First and foremost, you must try the “Rice and Beans”. This is not your everyday “gallo pinto”, though it does look the part. This “rice and beans” is made with coconut milk, and if you are really lucky, has a touch of the super hot Panamanian Chilies thrown in for a surprise kick. Some other favorites of the area are the ubiquitous “Pan Bon”, similar to Christmas Fruitcake in the USA and just as nasty to me, as well as “Pati”, a wannabe tasty empanada and Patacones (double fried Plantains), everything’s better fried!! Am I right? My very favorite has to be…… (drum roll please)…..”cajeta”. A delicious coconut candy with the texture of very firm fudge, this candy can be found sold on almost every street corner, store, bus stop or “chinamo” throughout the City. (I have some stashed in my refrigerator right now.)

In Summary:
If you haven’t had the good fortune to visit the Province of Limon during your Costa Rica vacation, it’s not just about the beaches to the South, or the endangered Marine Turtles to the North! The actual City of Limon is worth a visit, and I can’t think of a better or more exciting time to visit the area then during the yearly celebration of Carnaval!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Sources:
http://www.whatsonwhen.com/sisp/index.htm?fx=event&event_id=166975
http://www.yourtravelmap.com/costarica/limon/index.php
http://en.wikipedia.org/wiki/Lim%C3%B3n_Province
http://www.crtraveler.com/articulo.php?id=100
http://www.bukisa.com/articles/28152_limn-carnaval-in-costa-rica-
http://www.insiderslimon.com/CH1Page.html (Photo & Audio credits, please support their cause!)
http://alegresmascaradas.blogspot.com/
http://www.costaricaway.net/artcaribe/pdf/gentecultura.pdf
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Sunday, June 13, 2010

Musmanni Bakery…..a Sweet Staple found throughout Costa Rica!


For those that have traveled or lived in Costa Rica, Musmanni Bakery is a common and most welcome sight. Consistently serving a variety of quality breads, pastries, cakes, cookies and other convenience items, Musmanni is easily the best place to find a quick and delicious snack at a reasonable price. Considered the most popular bakery chain in Costa Rica, its welcoming orange lettered chef’s hat logo is immediately identified by “Ticos” wherever they travel throughout Central America.

Musmanni Early History:
The year 1902 brought the arrival of the Musmanni family to Costa Rica. Native to Italy, the original members consisted of Nicolas and Teresa Musmanni (mother & father) and their children Domingo, Carmela and Antonio, quickly followed by the birth of their forth son, Gaetano. The family started their new business in Costa Rica selling pasta, something that was literally in their blood, as they descended from a long line of Italian bakers. By 1929, the once young son, Domingo, built the first Musmanni Bakery on Central Avenue in the heart of San Jose, choosing to focus on fresh tasting, high quality mass production of bread.

Musmanni Family Grows:
In 1960, now some 30 years later, Franco Pacheco Musmanni, grandson of Domingo, returned from his studies in Chicago, Illinois, USA to start his own bakery business to be called Panaderia Pinova, S.A., specializing in sliced breads as to not directly compete with the Musmanni loaf style breads. Learning the business from the ground up and on his own, only 10 short years later, Franco bought the Musmanni Brothers Corporation, changing the official name to Musmanni International Corporation, in which he acted as president until his untimely death another 30 years later in 1999.

Musmanni Middle Years:
Meanwhile, Santa Cruz, Guanacaste celebrated the inauguration of the second Musmanni Bakery in the year 1973, followed a few years later by a third store. The sons of Franco joined the family business in 1980 as expansion of the chain began to require more and more of the family members efforts. This necessity brought fruition to the concept of franchising, which would enable a spreading out the work as well as the risk, while furthering the brand name, its distribution abilities, all while generating more profits for the growing Musmanni Corporation.

Franchising & Auto Service:
Midway through 1985, the concept of the Musmanni Franchise was officially launched, as it’s forth store opened in front of the popular and busy “Coca Cola” central market in downtown San Jose. This was followed only a few years later by the initiation of a new “auto service” (we make it, you bake it) system to be handled by their new subsidiary corporation, Premezclas Industriales para Panaderia, S.A. (Premixed Industries for Bakeries, S.A.), which manufactured pre-mixed bread dough to be offered at points of sale beyond Musmanni stores on a mass scale, enabling bakers to offer a fresher product without compromising time, quality or taste.

Bread School:
As the Musmanni brand continued to expand across Costa Rica, 1990 brought in a third Production Plant, larger Central Offices and an innovative company idea, the creation of UPAN, the University of Pan (Bread). Located in the San Jose suburb of La Uruca, the “University” and its outlying facilities were built to offer a central location for corporate operation, as well as extensive training to the future bakers of the Musmanni Corporation.

Continued Baking Success:
With the idea of simplifying the production process in their now 24 bakeries, Musmanni began production of frozen baking products in 1995, while the same year procuring the coveted ISO Certification of Quality Standards, one of the first in Costa Rica. This was followed only one short year later by a business alliance with the huge Subway Sandwich chain, as well as inaugurating new modernized production processes allowing the company to produce some 2500 units of product per hour. Other lucrative strategic distribution agreements followed with RICH’s (worldwide distributor of bakery products), as well as giant Pizza Hut Costa Rica & Panama. Lastly, the Musmanni Franchise model expanded to the capital of Panama, bringing the number of Musmanni stores to just under 50 stores, and growing to more than 70 by 1998, winning Mr. Franco Pacheco Musmanni “Businessman of the Year” by the Chamber of Industries.

Expansion Continues:
By 1999, Musmanni Bakeries could be found in Costa Rica, Panama, Nicaragua, as well as Puerto Rico and more exclusive sales deals were closed with several of the largest supermarket chains in Costa Rica. This was also the year Musmanni Corporation celebrated the inauguration of its 100th store! In the next few years, another production plant would go on line, as well as larger offices and storage facilities to facilitate the ever growing business of baking bread, which had showed no signs of stopping as the total number of stores quickly grew to 157!

Musmanni Today:
Today Musmanni International consists of more than 200 outlets in Costa Rica, Nicaragua, Panama, El Salvador and Puerto Rico, as well as being the exclusive provider to such prestigious food chains and supermarkets as Pizza Hut, Subway, Quiznos, Perimercados, Multimercados. Musmanni products are served on the tables of many of the most prestigious Costa Rica hotels and restaurants, as well as throughout Central America. A Musmanni Bakery can be found on the street corner of almost any medium sized town in Costa Rica, and are admired for their dedication to quality bakery products. In 2008 the company launched two European style coffee houses called “Mundo de Café” (coffee world), that although mildly successful, will likely never match the wildly popular business model of their popular simple street front bakeries, which continue to thrive to this day!

Summary:
So if you have ever had the pleasure of tasting Musmanni products, you surely are hungry by now and ready to head out to the nearest Musmanni bakery to satisfy that old sweet tooth. If you haven’t, you’ll just have to take my word for it, its good! For those of you in Costa Rica, as you bite into that next fresh pastry, or smear rich butter on another loaf of that soft warm bread, think of Nicolas, Domingo, Franco and the other members of the Musmanni family that sacrificed so much to bring from Italy over 100 years of baking pleasure!

Author: Kimberly Barron, originally from Malibu, California has lived in Parismina and Manuel Antonio, Costa Rica for 20 years. Starting as a certified tour guide, she spent 15 years managing fishing lodges on the Caribbean Coast and later 4* & 5* Hotels on the Pacific Coast of Costa Rica. Currently semi-retired, Kimberly still works as the Marketing Director for Byblos Resort & Casino and Hotel Makanda by the Sea.

Translated from the following Sources:
http://www.musmanni.net/3wmus/inicio.aspx
http://pruebas.newmediacr.com/musmanni_roy/historia_musmanni.htm
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